Scientology Plans PR Campaign to Combat ‘The Master’

PRNEWSER
By Patrick Coffee

We’ve never really felt like insulting one’s critics is a very good PR strategy, but the kind folks at the Church of Scientology seem to enjoy doing it for some reason. We’d like to suggest some alternative strategies. What, exactly, has the church done? Well, sources say that its representatives have been placing a lot of “strange calls” to distributor The Weinstein Co. to complain about the film and that they are “concocting plans to combat it.” Sounds ominous…and vague. The only specifics we get in a report by The New York Post’s always-reliable Page Six concern the church’s plans to run its own promo spots “in places where ads and stories about ‘The Master’ appear”—and, we assume, to continue talking smack about the movie online. We all know that the church doesn’t take too kindly to criticism. [link]